The Science of the Pond
Managing an operation of this scale requires more than just luck. Billy oversees a specialized workforce of nearly 200 people, including mechanics, lab analysts, and warehouse staff. His strategy relies on a sophisticated biological cycle to support high density harvests.
In the early stages, the team focuses entirely on growing healthy plankton. As the cycle progresses toward the middle and end, they shift their focus to building beneficial bacteria. This biological foundation allows them to support a high carrying capacity, typically starting with a density of 200 to 250 shrimp per square meter. The goal is simple: maximize the final harvest to achieve premium sizes like 25 or 30 count shrimp.
Weathering the Storm
Even with a team of lab analysts, the biggest challenge remains the one thing Billy cannot control: the weather. In Indonesia, the seasons have become increasingly unpredictable. Sudden rain in the middle of summer or heat waves during the wet season can shift the chemistry of a pond in hours.
Anticipating these changes is the difference between a record breaking harvest and a crop failure. "When you succeed," Billy notes, "it is an incredibly rewarding feeling."
A Shared Reward
One of the most defining characteristics of Billy’s farm is what happens after the harvest. For Billy, success is not a solo achievement. It is a community event.
Whenever a harvest is successful, the rewards are shared with the local community and the workers who maintained the ponds through the heat and the rain. It is a philosophy that keeps his team motivated and his neighbors supported. As he jokingly puts it when asked whether he loves his wife or his shrimp more: "Both! My shrimp feeds my wife."
When you see our products at Target, Kroger, or Stater Bros, you are seeing the result of Billy’s high tech, community focused approach. It is a journey that begins with microscopic plankton and ends with a premium product that supports hundreds of families.
Go Underwater with Billy
Want to see how Billy manages over 100 ponds and hear more about his unique farming strategy? Watch the full interview to get an insider look at the life of a modern shrimp farmer.



